Embarking on a new adventure.

To celebrate the rebirth of their retail stores Louis Vuitton sought Lumi to create rainbow themed imagery inspired by the concept of remaining true to your inner child.

The art of rediscovery.

This project was born from the concept of rebirth through exploration. By blending heritage craftsmanship with vibrant rainbow motifs, Lumi aimed to inspire a rediscovery of the self.

A new standard in luxury.

Following launch, Louis Vuitton achieved its most successful season in history, generating a record-breaking $25 billion in revenue.

Defining the future of heritage.

The campaign transcends traditional luxury marketing, creating a beacon of cultural innovation. By merging fine art with commercial excellence, turning fashion fashion to performance art, Louis Vuitton charts a new path for luxury, making legacy in the modern era.