Cristóbal Balenciaga: To the Moon

Balenciaga partnered with Lumi on a digital art release inspired by Cristóbal Balenciaga’s original archival sketches, blending luxury fashion with emerging digital culture.

Art as monument.

The series translates personal and cultural power into a universal visual language. Cosmic scale, symmetrical composition, and high-drama styling converge to form a future-facing mythology that feels both monumental and timeless.

Vast, majestic lunar climes.

In addition to collaboration pieces with Alicia Keys, the series featured multiple landscapes displaying the beauty of Norway's green countryside combined with lunar imagery characteristic of Lumi's style.

Art that creates traction.

The digital art release sold out rapidly after launch, the speed of sell-out reflecting strong audience demand and immediate cultural traction celebrating Balenciaga's origins and the future of art.

$1 million in sales.

The success of Lumi's collab with Alicia Keys reinforces Balenciaga’s current position as a cultural brand able to translate artistic experimentation into global commercial impact.